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Just a Kid from Mexico for Powerade

If people aren’t laughing at your dreams, then they’re not big enough.

That’s the mantra behind the new commercial we serviced for Powerade, out of Wieden+Kennedy.

Directed by Wayne & Cam of the prestigious Portland-based agency, the spot was shot locally here in Mexico City. With the new positioning of “Just a kid from Mexico,” the spot takes on those who disparage the dreams of young athletes to motivate them to work harder. Young soccer players, grab a bottle of that electrolyte-rich Powerade and watch now.