It’s a surreal cinematic journey for Avion Tequila, directed by RSA Film’s own Jake Scott.

It’s a quixotic, moody film from the brilliant mind of director Jake Scott and agency OppermanWeiss, shot throughout Mexico, on a sound stage, in the Ajusco Mountains, and in the city center on Motolinia Street, for our stunning bar exterior. Brilliantly lit for dramatic effect, the spot plays as much of a color story as it is an adventure of doing tequila with the gods.

Watch the spot above and explore the behind-the-scenes moments with Jake and crew in the gallery below.