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HPE Celebrates a Connected Future with Sibling Rivalry’s Gerald Ding

Hewlett Packard Enterprise (HPE) is wishing you a happy new year via this video message directed by Sibling Rivalry’s Gerland Ding and shot with us here in Mexico.

HP formally split into HP, Inc. and HPE last year, with HPE taking on the more business-oriented side of the company, taking on servers, storage, networking, consulting, support, services, software, and financial services.

The spot launched with a campaign that allows you to send the video as an e-card to friends, co-workers, and/or loved ones. With a cheers to a connected future, the spot celebrates the tremendous power of communication empowered through HP and its various technologies.

The spot marked our first collaboration with Sibling Rivalry, “a creative collective that combines storytelling with a distinct design sensibility, creating experiences that entertain and engage.” That design sensibility is definitely at play in this piece, shot mostly in Mexico City.

Watch above, and send to your friends if you’d like here. Happy holidays!