ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Spot On: RESET Content’s Adam Hashemi

https://www.youtube.com/watch?v=CDy27rakUBY

We’re excited to have Copenhagen-born RESET Content director Adam Hashemi in Mexico for an upcoming project.

Adam’s impressive body of work includes global campaigns, music videos, and more for brands like Coca Cola, Beats, Audi, Nike, Samsung, Volkswagen, Budweiser, and so many more.

While Adam’s entire reel shows an impressive visual acumen and narrative expertise, we love his recent work with Adobe, called “Billion Dollar Contract.” Out of Goodby, Silverstein & Partners, the 60 second spot finds a basketball superstar on the precipice of signing a billion dollar contract, a laborious and time consuming process that hasn’t kept up with the digital age at all. When his phone dings and offers him the opportunity to sign a contract digitally using Adobe Sign with a competing offer, our athlete jumps at the chance.

View Adam’s full reel here and watch this space for more from the gifted Danish director.