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FKA twigs Directs Nike’s “Do you believe in more?” Campaign

FKA twigs is Nike’s new ambassador, and she creative directs an entrancing new campaign for the brand.

The two minute film feels like a hybrid brand film and music video for Tahliah Debrett Barnett, better known as FKA twigs, the incredible singer/songwriter/dancer/creative who has been making waves since her first EP dropped in 2012. Now she premieres her new song “Trust in Me” against the stunning backdrop of Nike Women’s Spring Zonal Strength Tights campaign, shot in the Dinamo Woods outside Mexico City, Posada del Sol (an abandoned hotel in the city), and an abandoned water park in Morelos..

The film stars FKA twigs as herself, and several pro athletes including karate star Jay Kirton, Olympics fencer Miles Chamley Watson, yoga sensation Paleta Clam-Quality, and dancer Saska Horton. The film was produced by Academy Films.

Read more about the campaign on Refinery29, PItchfork, High Snobiety, Vogue, Vulture, and InStyle, among countless other publications.