Harnessing the spirit of Svedka

BYOB? Svedka has another idea: Bring Your Own Spirit.

Svedka is not just a vodka brand—it’s an avenue for the celebration of what makes us all unique. In their most recent spot, “Bring Your Own Spirit,” Svedka works to capture that quality of spirited celebration by illuminating the intrinsic connection that each and every vodka variety has with the consumer: the fact that they are all fearlessly original through and through.

Because behind each sip, drink, and toast with Svedka are the individuals who bring their unapologetic authenticity to the world—and it was our job to illuminate the multiplicity of individuals on screen by cultivating the perfect cast of Svedka consumers that were unique, genuine, and part of the Svedka message. And that was just one part of the process!

Colorful, punchy, and a whole lot of fun, the entire production process for “Bring Your Own Spirit” was marked by an infectious and entirely tangible force of energy. From fast-paced party scenes to frames of skaters cruising the street, each and every shot was a true encapsulation of both the Svedka brand and the consumers who roll through life.

Be sure to check out the spot above and click through to see some behind-the-scenes moments from the shoot down below!