Prettybird’s AICP sweep featuring a Nike favorite

Our friends at Prettybird were recently honored at the AICP Awards for their outstanding work within the production space, and one of the projects that garnered praise was a spot we had the chance to collaborate on for Nike.

Juntas Imparables” (“Unstoppable Together”) took home Best Production, and we couldn’t be more proud. As the first-ever Nike Women’s “Just Do It” campaign in Mexico, “Juntas Imparables” aims to inspire and empower Mexican female athletes of all ages to get out there and show the world what they’re made of, whether that means taking to the soccer field, running that incredible race, or anything in between.

Fuad Abed and the rest of The Lift team worked alongside Wieden+Kennedy Portland, Prettybird, Ali Brown, and director Tom Noakes to create this motivational tale that included professional athletes such as boxer Mariana “Barby” Juarez and Olympic gymnast Alexa Moreno as they use the Mexico City streets to show their own power.

Congratulations to Prettybird on the AICP Awards honor and to all those involved!

Watch the spot above and read more about the project here.