Johnnie Walker “Morning”

Director Joshua Neale | Production Co. Smuggler London | Agency BBH London

Johnnie Walker’s campaigns are always clever and inspiring. “Morning” takes a glimpse to a regular morning in Latin America, and through different stories with relatable characters it invites us to face the day, to keep walking. On this occasion, Smuggler UK challenged us to find locations and casting that could represent all the Latin American countries.

To achieve a range of urban and rural scenarios we traveled within a 600 kilometers ratio from Mexico City, and during a five day shoot with a reduced crew we filmed several stories of great expectations, a young man encountering the sea, a man facing a life changing meeting, a young woman about to wed and a young man moving out of his parent’s home.

The agency behind this commercial is BBH and in charge of the impeccable execution is British director Joshua Neale. A big thank you to Smuggler UK & Josh for making us part of this project, it was great working with all of you!

Behind The Scenes