Mastercard “Alfabeto”

Director Jorn Haagen | Production Co. OPC | Agency McLaren McCann

Featuring a range of elements, characters, adjectives and feelings to represent letters of the alphabet, this MasterCard ad was a great opportunity to show Mexico’s cultural diversity from A to Z!

This exceptional MasterCard ad created by Canadian ad agency MacLaren McCann invites us to explore new grounds and our friends from OPC, Executive Producer Harland Weiss and Director Jorn Haagen thought Mexico would be a great place to shoot it. So they flew in, we traveled around for a couple of weeks to find the best elements to represent the letters and shot during five days to accomplish this lovely ad.

A huge thank you to OPC, we had a wonderful time with you guys!

Behind The Scenes