RESET Content’s Martin Werner has sights set on Mexico City

One look at Martin Werner’s reel and you can’t help but feel simultaneously inspired and wonderstruck. Lucky for us, Martin is headed to Mexico City for his latest project with RESET Content.

RESET Content and Martin Werner are set to shoot a commercial for Clorox, and it is most definitely going to be a shoot we all remember. The spot is aimed at showcasing Clorox’s efforts for disaster relief.

While this is our first time working with Werner, this project is a celebration of both new and old, as RESET is one of our most frequent collaborators—last year we shot five projects together, including a spot for Stella Artois that Director of Photography Lasse Frank worked on as well.

A prolific creator in the industry, in addition to crafting award-winning work for the likes of Coca-Cola, Audi, Carlsberg, Café Noir, and DNB Bank campaign starring George Clooney, Werner also founded Bacon Films, who we had the chance to work with back in 2016.

Spanning genres and forms, Werner’s creative pursuits have no limits. Needless to say, we’re very excited to work with him.

Watch Werner’s Heineken spot starring Benicio del Toro, above, and view more of his work here.