Creating the impossible with Prettybird and Daniels

You know that moment when you watch a spot or film and your jaw drops? We live for that moment.

When we worked with Prettybird and Daniels on a recent spot for Apple, we were eager to create moments that left every viewer in awe.

Directed by Daniels—a first-time collaborator with The Lift—the spot also enabled us to work with frequent partners Prettybird and Jonathan Wang, the producer. Shot in Mexico City, the project was a thrilling experience on all levels. From the incredible amount of VFX to the wonderful work from production designer Hania Robledo, it was a highly demanding shoot that brought together some of the best in our field.

Watch the spot, above!