From feature films to inspiring spots for brands near and far, there is no stopping Gabe Ibañez when it comes to creative endeavors.
The prolific director—who also happens to be on The Lift’s roster—recently directed a spot for ACCIONA that is both inspiring and eye-opening. The campaign, which was born out of McCann, serves as a sweeping call-to-action for companies across industries to invest in the planet and start doing business as unusual. From the boardroom to the desert, the spot educates viewers on why investing in the world around us is worth it—all while having some fun.
Check out more of Gabe’s work, here!