McDonald’s just reinvented the selfie game

If there’s one thing that all burger and fry lovers can agree on, it is the struggle to use your phone whilst enjoying the ketchup clad meal items. Ketchup fingers on the screen? That’s a hard no, please.

Recognizing the deep struggle and eager to celebrate their new 100% Fresh Beef Quarter Pounder, McDonald’s has invented the tool of all tools: the Frylus. Yes, it is a french fry stylus that makes it a breeze to snap selfies, send messages, and eat your burger in peace. Our first collaboration with Black Market, we had a blast bringing this fun spot to life as we shot around downtown Mexico City to tell this harrowing tale of the fabled Kirby Jenner as he debates burger versus selfie.