Protein One is the ultimate hunger hero

Not all heroes wear capes. Some take the shape of delicious protein bars. Because whether you’re on the go, knee deep in work, or simply cannot figure out how to quell your hunger, Protein One has got your back.

In the latest spot for Protein One that we shot a few months back, we aimed to capture this whimsical and humorous take on Protein One bars being the ultimate hunger savior. We got the chance to collaborate with Gifted Youth and the directing collective, Fatal Farm, which is comprised of Zachary Johnson and Jeffrey Max. With constant pops of color, exciting action shots, and incredible sets that brought the whole narrative together, it was a shoot defined by the power of teamwork and true imagination.

Be sure to watch one of the spots above, check out the other two here and here, and click through some behind the scenes images, below!