Our colorful crew of creatives who make The Lift the unique company that it is are always inspiring us and opening up new avenues for opportunity. We spoke with our senior bidding producer, Brklyn Fecter, to hear more about his favorites of the job, the (sometimes unfortunate) necessity of smartphones, and so much more!
Introduce yourself! Whether you’re a director or team member at The Lift, give us a little background as to who you are and what you do.
I’m the senior bidding producer at The Lift and this is my second year at the company. At some point in my life I became really interested in fashion photography, but I wanted to do something within the fashion industry that would let me incorporate my studies—music production and audio engineering—so I started working on my own fashion film productions where I got the chance to direct, produce, compose, and record music for these videos; even after some great projects, collaborations, and amazing experiences, one day this wasn’t enough. I wanted to work on huge productions and The Lift gave me the opportunity to do so. So here I am!
Where do you draw inspiration from?
Shootings. There is nothing like being on a set. I still don’t know why or what it is but as a bidder that has to watch the show from the sidelines, I love seeing people work. From running around solving problems, being creative, and learning from the best directors and producers to watching the art department work their magic and DP’s doing their thing—whatever it is that is happening on set makes me really happy. (Especially when I bid for that job, obviously).
What is your favorite part about working at or with The Lift? What do they bring to the table that others do not?
The people. We are like a big family. We have good and bad days, we fight like any other family, we share laughs, we spend time together, we have each other’s backs, and sometimes we just can’t stand each other but at the end of the day we all make The Lift what it is, and it really amazes me the massive amount of love people have for this company.
How do you define creativity within the industry?
I guess I really enjoy when directors and/or photographers do huge things with so little. I mean, we all love the huge productions with big explosions and huge set constructions and all the logistics behind this, and of course I admire directors that work with these resources, but when it comes to creativity, I’m a minimalist. The less the better, and there are some people in the industry that really nail it when it comes to creating something amazing with just a camera and some crew members.
In what ways do you see Mexico City reshaping the lengths of creativity?
Us Mexicans are amazing. Period.
What is your favorite part of your job?
Whenever I get the chance to work on a project that involves a director, brand, artist or whatever “you are a huge fan of”. It’s amazing to have the opportunity to work on these projects that involve someone you really admire and see him/her/them really, really far from your world.
Whether you’re on set or in the office, what is your must-have tool? (Specific camera, collaboration, music for inspiration, etc.)
My phone—which I frequently break, lose, or it just gets stolen. I just have the worst luck with them. I need the ability to have constant communication with my team, crew, vendors + music, camera, internet, photos, friends, calendars…even the calculator feature is a must for bidding. What else can I ask for? And I hate to admit it but I’ve realized how my phone is such an essential part of my everyday life, although occasionally during the weekends I leave it at home by “complete accident”. (We all need a break from the world, right?)
What have been some of your career highlights?
Bidding for and winning (with the help of our Founder/MD and my team) Audi “The Watchman” directed by Henry Hobson @ MJZ. I learned a lot from that project. It was very complex and very demanding, just like any amazing project. But I was just crazy happy when we finally got that award.
Who do you admire within the industry? Any specific projects, directors, films that you love?
So many names here. But I guess my favorite of all time is Stanley Kubrick. I’m also a huge fan of Hedi Slimane’s photography and there is something about Nicolas Winding Refn’s work that I really love.
What excites you the most about the future of the industry?
Technology in equipment. Not sure if it excites me or scares me to be honest, but I find it very interesting.