Celebrating The Lift and Our Friends’ Success at this year’s Shots Awards
We are honored to have been recognized alongside many of our colleagues and collaborators in the 2021 Shots Awards.
Introducing “Our Man In Mexico,” a column by The Lift Founder Avelino Rodriguez
Avelino Rodriguez, Founder and MD at The Lift, kicks off his new monthly column with an ode to his pride in Mexico’s enduring authentic culture.
Psyop Creates the First Entirely Virtual Commercial Production
With groundbreaking technology, the future of production is here!
The Lift Local Director Santiago Sierra Soler Gets Brave and Natural for the Straight 8 Shootout
An inventive and rigorous competition like no other!