<p>March 5, 2022 &#8211; Two technicians look on from a scaffolding at the Castillos competition in Tultepec.</p>

Inside Stories from Tultepec’s Annual International Pyrotechnics Festival

The Lift’s Lisette Poole attended this year’s International Pyrotechnics Festival in Tultepec. Read more to hear from attendees on their experience and to see images taken by Lisette herself.

The Lift Helps Apple’s Underdog Crew Avoid the Office

Apple knows the Work From Home phenomenon has its perks – and showing off the portability and adaptability of Apple products was a task built for their iconic “Underdog” crew – a group of comical, unconventional thinkers they have used across multiple advertising campaigns.

Going Down the Rabbit Hole with Pinterest

In a massive four day shoot, The Lift partnered with our friends from Droga5 and Reset to explore the infinite possibilities presented by Pinterest.

Celebrating the Acceleration of Change with Formula E

There is no better setting for a celebratory campaign than right here in Mexico City.