The Lift Founder, Avelino Rodríguez, appointed as the new president of Canacine

Last week, the National Chamber of the Film Industry (Canacine) announced the appointment of our own Avelino Rodríguez

Learning from the Past with Casa Madero

As the eldest wine brand in Latin America, Casa Madero has learned from hundreds of years of successes and failures how to craft the perfect sip.

<p>March 5, 2022 &#8211; Two technicians look on from a scaffolding at the Castillos competition in Tultepec.</p>

Inside Stories from Tultepec’s Annual International Pyrotechnics Festival

The Lift’s Lisette Poole attended this year’s International Pyrotechnics Festival in Tultepec. Read more to hear from attendees on their experience and to see images taken by Lisette herself.

The Lift Helps Apple’s Underdog Crew Avoid the Office

Apple knows the Work From Home phenomenon has its perks – and showing off the portability and adaptability of Apple products was a task built for their iconic “Underdog” crew – a group of comical, unconventional thinkers they have used across multiple advertising campaigns.