Every year, we mark the seasonal transition from winter to spring with The Fireflies, the annual bike ride to fight cancer, one pedal at a time. Starting on March 5th at the Osorno volcano in Chile, this year’s ride will traverse over 1,000km of gravel across the Chilean and Argentinian Patagonia. We at The Lift…

We’ve got exciting news that we’re finally able to share: The Lift is officially touching down in Guadalajara for all things creativity and production.

Happy birthday to us! Next week—October 15th to be exact—marks our 14th year anniversary, and while we love reminiscing on our beginnings and how we’ve steadily set a new standard for craft in Mexico and beyond, we’re celebrating by focusing on what’s ahead.

Yesterday we celebrated Mexican Independence Day, culminating a long weekend of festivities that spanned near and far. While the official holiday may be over, we know that there’s always a reason to dig deeper into our local culture and take in the daily celebrations of it all.