The Lift Founder Avelino Rodriguez served on the 2021 AICP Awards Committee with the goal of incorporating the creative perspective of Mexico into the judging process. “It was an invitation from Ali Brown, who in 2020 was Chairperson of the AICP Awards” recalled Avelino. “She wanted to open this year’s committee to the world, recognizing that other producers, and in our case production services partners, had opinions that could add diversity to the Show.” Assessing the top creative advertisements of the year came with its own set of challenges for the committee, and we could not be more excited about their decisions.

We are proud to recognize the work of our amazing friends and collaborators who were rewarded for their efforts. After a year of hardship and difficult production conditions, these creators rose above expectations and created engaging and significant content for the world to see.

Congratulations to the following winners:

Prettybird
Beats by Dre – You Love me
Direction, Visual Style, Concept, Advertising Excellence / single commercial

Introvert – Little Simz
Music video

Smuggler
Apple – The Whole Working from Home Thing
Production & Performance

Montefiore – State of Gratitude
Licensed soundtrack or arrangement

Biscuit Filmworks & Revolver
Brawl Stars – Starr Park Reveal Campaign
Production Design

MJZ
Volvo – The Parents
Cinematography

Rone – Room With a View
Music Video

Hyundai – Little Angels
Performance

Chelsea
Procter & Gamble – Widen the Screen
Best new director / Cause

Pulse Films
Nike – You Can’t Stop Us
Editorial

John Lewis – Give a Little Love
Original music

Somesuch (In Collaboration with The Lift, Droga 5, Company Q, and Daniel Wolfe)
Hennessy VS – Maurice and The Black Bear School
Original Music

Reset
SquareSpace – Launch It
Sound Design

Epoch
Zillow – The Journey
Production Design & Visual Effects