Every year our talented friends and collaborators create work worth celebrating, so their involvement in this year’s best Super Bowl spots comes as no surprise. From the innovative Huggies’ spot Welcome to the World, Baby to the Jimmy John’s mob story Meet the King, this year’s ads helped audiences escape the feelings of uncertainty we have faced over the past year. The Lift is thrilled to congratulate our friends on continuing to produce awesome work, and we encourage everyone to check out the spots listed below.

Amazon – Alexa’s Body (Starring Michael B. Jordan)
Chipotle – Can a Burrito Change the World? (Produced by Venables & Partners)
Paramount+ – Expedition: Sweet Victory (Produced by Droga5)
Jimmy Johns – Meet the King (Produced by Anomaly)
Indeed – The Rising (Produced by 72andSunny)
Budlight – Budlight Legends (Produced by Weiden & Kennedy)
Budlight Seltzer – Last Year’s Lemons (Produced by Weiden & Kennedy)
Michelob ULTRA Seltzer – All-Star Cast (Produced by Prettybird)
TurboTax – Spreading Tax Expertise Across the Land (Produced by Weiden & Kennedy)
Huggies – Welcome to the World, Baby (Produced by Droga5 and Smuggler)
Fiverr – Opportunity Knocks (Directed by Nick Ball)
Anheuser-Busch – Let’s Grab a Beer (Produced by Weiden & Kennedy and Reset)
NFL – As One (Produced by Prettybird)
Toyota – Jessica Long Upstream (Produced by Radical Media)
M&M’s – Come Together (Produced by BBDO)