In celebrating ten years of The Lift (it’s official this October!), we are walking through highlights from the last decade.

In revisiting some of our favorite moments of the early years (2006-2007), we figured it was best to go to the laundry. How so, you might ask? For every production we’ve ever run through The Lift, we have always made custom t-shirts to hand out to the agencies, production companies and crews that we have worked with.

Over the years, the designs have evolved and changed, colors come in and out of style. So with this archive of t-shirts (which you can peruse in the gallery above), we’ve chosen to highlight two of the projects they were tied to: Panasonic and Audi.

Stay tuned for more retrospectives in design, commercials and otherwise for 2008 next month.