The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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Meet Max Luz

Our newest director for The Lift Mexico.

Mailchimp Helps Small Businesses Make Big Waves

The Lift Producer José Aguirre works to highlight the amazing work of small businesses with the help of Mailchimp, Prettybird, and Yanga Casting.

The Vaccines and Cineburo Remind Us We Are Not Alone

Our family at Cineburó worked with Edge Films to bring The Vaccines’ “Alone Star” music video to life.

“Feel” by Lululemon

We partnered with Lovesong Films and Lululemon to explore our emotions in Mexico City

Entering Maestro Dobel’s Fantastic World of Smoothness

The Lift Producer Helena Medina explores the intersection of innovation and tradition in this spot for Maestro Dobel Tequila.

Our Man in Mexico: Colonia Juárez

Avelino Rodríguez, founder and MD at The Lift, takes us on another journey through Mexico City.

Celebrating Extraordinary Talent at this Year’s AICP Awards

The Lift Founder Avelino Rodriguez served on the 2021 AICP Awards Committee with the goal of incorporating the creative perspective of Mexico into the judging process. Read more about the winners here!

From our Friends: Love Song Premieres its First Spot

Our long time collaborator Daniel Wolfe launches new production company.

Finding a Reason To Smile with Colgate

The Lift Producer Regina Fernandez explores the idea of happiness with Director Rodney Lucas and Colgate.