Last week, the National Chamber of the Film Industry (Canacine) announced the appointment of our own Avelino Rodríguez

As the eldest wine brand in Latin America, Casa Madero has learned from hundreds of years of successes and failures how to craft the perfect sip.

Meet Mexican director, photographer, writer, and master of illusion Fernando Guisa – our new in-house director at The Lift.

Bridging culture, accessibility, history, and deliciousness.

Photo By Thomas Bravo | Mexico, September 2008 Food has always been the epicenter of culture. For Mexican Cuisine, food intersects with family, language, communication, history, environmentalism, and more. With great attention to these nuances and details, Diana Kennedy spent her life documenting and sharing the regional food cultures of Mexico. The British-born cook and…

Straight 8’s annual Shootout is a test of wit and creativity. Fit for the most daring and innovative minds, The Lift worked alongside director and longtime friend Alex Kahan to create “Baba,” a too-close-for-comfort drama, within the strict guidelines of the competition. The rules of the Shootout mandate that participants shoot a 2.5 minute film…

The bicycle-boom took over the world and maintained a strong hold in Mexico City which has only grown since bikes have become more accessible and affordable over the years.

From The Lift’s inception through today, we have worked to position Mexico City – and our country at large – as the epicenter of audiovisual production.

Congratulations to our friends and family nominated for this year’s AICP Awards!