The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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The Lift Collects Five Spots on shots Awards: The Americas Shortlist

Every year, shots sifts through the very best work from North and South America to compile the shortlist for their annual Americas show, and we’re honored to have five spots we collaborated on nominated in seven categories for the 2023 show.

The Other ‘Nearshoring’: Film and TV Production Booms in Mexico

More than $5 billion in foreign direct investment flowed into the film and video industry in 2022.

<p>Fireflies 2022, photo by Matt Maynard </p>

Pedaling Against Cancer: The Fireflies Patagonia Ride

  “This ride is not for the faint of heart, but neither is cancer” For the second time, one of The Lift’s family members is attending The Fireflies Patagonia, the annual bike ride to fight cancer, one pedal at a time south of the hemisphere.  The event, which takes place from March 2 to 12,…

The British Arrows partnering with The Lift to expand global reach

The shortlist for this year’s awards was released and features an impressive array of ads across a range of categories.

The Lift Named #1 Latin American Production Company by The Immortal Awards

We were honored to kick off 2023 with industry-wide recognition of The Lift’s production prowess from LBBOnline’s Immortal Awards, where we took home the award for #1 Production Company in Latin America.

Mexico City Shines on Advertising’s Biggest Day

Whether you tuned in for the football, Rihanna’s halftime show, or the all-star commercials, Sunday’s big game had something for everyone.

The Lift’s Trip To Sundance 2023

With plenty to celebrate, we headed to Park City, Utah for all the film festivities.

Dancing Through CDMX

Danzón arrived in Mexico around 1890 through the regions of Yucatán and Veracruz before migrating all over the country.

Christmas with Coca-Cola and Prettybird

The Lift Producer Helena Medina discusses our long-form holiday collaboration with Coca-Cola and our friends at Prettybird.