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The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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José Terán and Santiago Fábregas Reveal The Power of Truth

The campaign highlights education opportunities powered by BBVA scholarships.

Celebrating The Lift and Our Friends’ Success at this year’s Shots Awards

We are honored to have been recognized alongside many of our colleagues and collaborators in the 2021 Shots Awards.

Introducing “Our Man In Mexico,” a column by The Lift Founder Avelino Rodriguez

Avelino Rodriguez, Founder and MD at The Lift, kicks off his new monthly column with an ode to his pride in Mexico’s enduring authentic culture.

Going Down the Rabbit Hole with Pinterest

In a massive four day shoot, The Lift partnered with our friends from Droga5 and Reset to explore the infinite possibilities presented by Pinterest.

Redefining “That’s Game” On and Off the Court with the NBA

The Lift explores the power of basketball with Emmanuel Adjei and The Directors Bureau.

Psyop Creates the First Entirely Virtual Commercial Production

With groundbreaking technology, the future of production is here!

Celebrating the Acceleration of Change with Formula E

There is no better setting for a celebratory campaign than right here in Mexico City.

A Double Feature From The Lift and Anonymous Content

Two timely spots that celebrate different facets of life.