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The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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The Lift’s Trip To Sundance 2023

With plenty to celebrate, we headed to Park City, Utah for all the film festivities.

Dancing Through CDMX

Danzón arrived in Mexico around 1890 through the regions of Yucatán and Veracruz before migrating all over the country.

Christmas with Coca-Cola and Prettybird

The Lift Producer Helena Medina discusses our long-form holiday collaboration with Coca-Cola and our friends at Prettybird.

Remembering Artist Federico Silva

On November 30, 2022, Mexican muralist and sculptor Federico Silva passed away at the age of 99, leaving behind a legacy of innovation and boundless creative expression.

Fútbol llanero in Mexico

Mexican amateur soccer – colloquially known as fútbol llanero – has a simple set up. All that is needed is two sets of goal markers, a ball, and enough players to split into two teams.

Celebrating Friends and Family at Ciclope Festival 2022

Looking back at one of the most innovative and exciting years in commercial production yet, we celebrated the incredible work of our team and our collaborators at this year’s Ciclope Festival in Berlin.

Building Impactful Stories with Locations and Casting

The Lift Producer Pepe Aguirre and Yanga Casting Director Blanca Peña discuss how to build a visual world for a client, drawing on our latest work with Cigna Insurance.

Infinite Possibilities for Bose in CDMX

In collaboration with our friends at Prettybird, Bose teamed up with Producer Cristina Barres and the rest of our family at The Lift and Yanga Casting to bring their complex vision to life.

From San Francisco to Los Angeles, Biking for Blood Cancer Research

The initiative has grown from humble beginnings into a momentous force of shared values, a cause worth fighting for, and hope.