The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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How Bicycles Took Over Mexico City

The bicycle-boom took over the world and maintained a strong hold in Mexico City which has only grown since bikes have become more accessible and affordable over the years.

The Present and Future of the Film Industry: The Statistical Yearbook of Filming in Mexico City 2021

From The Lift’s inception through today, we have worked to position Mexico City – and our country at large – as the epicenter of audiovisual production.

Celebrating the AICP 2022 Shortlist

Congratulations to our friends and family nominated for this year’s AICP Awards!


Constructing an Axolotl sanctuary: A collaboration between Yanga Casting and Robotanica

Bridging our passions for environmental preservation and the natural beauty and cultural richness of Mexico.

Meet Francesco Calabrese

Italian director Francesco Calabrese is not the first to fall in love with Mexico. While working on a previous project, he became deeply connected to our country and those working in the audiovisual industry here and knew it was the perfect place to engage with other creatives.

<p>March 5, 2022 &#8211; Two technicians look on from a scaffolding at the Castillos competition in Tultepec.</p>

Inside Stories from Tultepec’s Annual International Pyrotechnics Festival

The Lift’s Lisette Poole attended this year’s International Pyrotechnics Festival in Tultepec. Read more to hear from attendees on their experience and to see images taken by Lisette herself.

The Lift Helps Apple’s Underdog Crew Avoid the Office

Apple knows the Work From Home phenomenon has its perks – and showing off the portability and adaptability of Apple products was a task built for their iconic “Underdog” crew – a group of comical, unconventional thinkers they have used across multiple advertising campaigns.

Teniente Harina: From Hit Sketch to Hit Series

In 2019, a sketch comedy series by the name of Tiente Harina took YouTube by storm. Now, The Lift is bringing the adored story to long-format streaming services in a new 8-part series by the same name.

From Our Sisters at The Lift

Empowerment is at the core of our mission at The Lift. As we work towards our many goals, we are proud that the women on our team act as key components in building our future and shaping the film industry as a whole.