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The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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Tuning In and Out with Apple Airpods

Read the story behind one of the most technically challenging productions we have encountered.

Congratulations to Our Friend Faride Schroeder!

The Mexican writer and director won the Nespresso Talent Competition.

We’re Back and Ready to Shoot!

With a detailed guidebook following the strictest health and safety protocols.

The Great Return with Coca-Cola

A success story in the face of challenging new production protocols.

How The Lift Has Spent Quarantine

At-home updates from some of our team members.

Award Buzz at The Lift

A Webby award, a Shot award, and a slew of AICP nominations!

Casting Local Talent for Major Lazer’s “Lay Your Head on Me”

Dancing is a universal language, uniting people across the world.

A Virtual Tour of Mexico City Monuments

Tour the best of Mexico City from wherever you are.