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The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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Fútbol llanero in Mexico

Mexican amateur soccer – colloquially known as fútbol llanero – has a simple set up. All that is needed is two sets of goal markers, a ball, and enough players to split into two teams. All across the country, communities gather to play pick-up games known as “cascaritas” after school, after work, and on weekends…

Celebrating Friends and Family at Ciclope Festival 2022

Looking back at one of the most innovative and exciting years in commercial production yet, we celebrated the incredible work of our team and our collaborators at this year’s Ciclope Festival in Berlin.

Building Impactful Stories with Locations and Casting

The Lift Producer Pepe Aguirre and Yanga Casting Director Blanca Peña discuss how to build a visual world for a client, drawing on our latest work with Cigna Insurance.

Infinite Possibilities for Bose in CDMX

In collaboration with our friends at Prettybird, Bose teamed up with Producer Cristina Barres and the rest of our family at The Lift and Yanga Casting to bring their complex vision to life.

From San Francisco to Los Angeles, Biking for Blood Cancer Research

The initiative has grown from humble beginnings into a momentous force of shared values, a cause worth fighting for, and hope.

Michaelmas in San Miguel Chapultepec

See more from the annual celebration of St. Michael the Archangel in Mexico City’s San Miguel Chapultepec.

The Lift Founder, Avelino Rodríguez, appointed as the new president of Canacine

Last week, the National Chamber of the Film Industry (Canacine) announced the appointment of our own Avelino Rodríguez

Learning from the Past with Casa Madero

As the eldest wine brand in Latin America, Casa Madero has learned from hundreds of years of successes and failures how to craft the perfect sip.

The Magic of Filmmaking with Fernando Guisa

Meet Mexican director, photographer, writer, and master of illusion Fernando Guisa – our new in-house director at The Lift.