The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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Celebrating the AICP 2022 Shortlist

Congratulations to our friends and family nominated for this year’s AICP Awards!


Constructing an Axolotl sanctuary: A collaboration between Yanga Casting and Robotanica

Bridging our passions for environmental preservation and the natural beauty and cultural richness of Mexico.

Meet Francesco Calabrese

Italian director Francesco Calabrese is not the first to fall in love with Mexico. While working on a previous project, he became deeply connected to our country and those working in the audiovisual industry here and knew it was the perfect place to engage with other creatives. Although he is currently based between Milan and…

<p>March 5, 2022 &#8211; Two technicians look on from a scaffolding at the Castillos competition in Tultepec.</p>

Inside Stories from Tultepec’s Annual International Pyrotechnics Festival

The Lift’s Lisette Poole attended this year’s International Pyrotechnics Festival in Tultepec. Read more to hear from attendees on their experience and to see images taken by Lisette herself.

The Lift Helps Apple’s Underdog Crew Avoid the Office

Apple knows the Work From Home phenomenon has its perks – and showing off the portability and adaptability of Apple products was a task built for their iconic “Underdog” crew – a group of comical, unconventional thinkers they have used across multiple advertising campaigns.

Teniente Harina: From Hit Sketch to Hit Series

In 2019, a sketch comedy series by the name of Tiente Harina took YouTube by storm. Now, The Lift is bringing the adored story to long-format streaming services in a new 8-part series by the same name.

From Our Sisters at The Lift

Empowerment is at the core of our mission at The Lift. As we work towards our many goals, we are proud that the women on our team act as key components in building our future and shaping the film industry as a whole.

The AICP Awards Make A Global Statement

The Lift continues to be a strong supporter of and participant in the AICP Award’s global landscape.

The Lift Unlocks a Data Science Adventure with NBC Universal and HP

In our most recent exploration of long form content creation, The Lift assisted tech giant HP in crafting a short film titled “Unlocked” – a unique step in branded content made with NBC Universal. Guided by the power of data science, we crafted an experience in the form of an action-packed thriller which takes viewers…