Congratulations to our friends and family nominated for this year’s AICP Awards!

Bridging our passions for environmental preservation and the natural beauty and cultural richness of Mexico.

Italian director Francesco Calabrese is not the first to fall in love with Mexico. While working on a previous project, he became deeply connected to our country and those working in the audiovisual industry here and knew it was the perfect place to engage with other creatives. Although he is currently based between Milan and…

The Lift’s Lisette Poole attended this year’s International Pyrotechnics Festival in Tultepec. Read more to hear from attendees on their experience and to see images taken by Lisette herself.

Apple knows the Work From Home phenomenon has its perks – and showing off the portability and adaptability of Apple products was a task built for their iconic “Underdog” crew – a group of comical, unconventional thinkers they have used across multiple advertising campaigns.

In 2019, a sketch comedy series by the name of Tiente Harina took YouTube by storm. Now, The Lift is bringing the adored story to long-format streaming services in a new 8-part series by the same name.

Empowerment is at the core of our mission at The Lift. As we work towards our many goals, we are proud that the women on our team act as key components in building our future and shaping the film industry as a whole.

The Lift continues to be a strong supporter of and participant in the AICP Award’s global landscape.

In our most recent exploration of long form content creation, The Lift assisted tech giant HP in crafting a short film titled “Unlocked” – a unique step in branded content made with NBC Universal. Guided by the power of data science, we crafted an experience in the form of an action-packed thriller which takes viewers…