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The Lift is a team of production specialists in Mexico dedicated to empowering creativity

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From our Friends: Love Song Premieres its First Spot

Our long time collaborator Daniel Wolfe launches new production company.

Finding a Reason To Smile with Colgate

The Lift Producer Regina Fernandez explores the idea of happiness with Director Rodney Lucas and Colgate.

Congratulations to All Our Friends Shortlisted for the AICP Awards

We are proud to call so many of the 2021 nominees our partners and collaborators.

Finding Our Fire with Tiger Crystal

The Lift Producer, Pepe Aguirre helps redefine an icon.

Our Man in Mexico: Veracruz

Follow The Lift founder Avelino Rodriguez as he explores Veracruz, the oldest, largest and most significant port city in Mexico.

All Eyes on Mexico at this year’s Cannes Lions Awards

This year, Mexican films and filmmakers were honored with a record-breaking total of nine awards at the Cannes Lions Festival.

José Terán and Santiago Fábregas Reveal The Power of Truth

The campaign highlights education opportunities powered by BBVA scholarships.

Celebrating The Lift and Our Friends’ Success at this year’s Shots Awards

We are honored to have been recognized alongside many of our colleagues and collaborators in the 2021 Shots Awards.