If you haven’t tried VR headsets, you’ve probably seen someone pull those familiar mega-goggles on and look somewhat silly in the process.

Our friends at Blink and director Tim Bullock, with creative from DDB Melbourne, play on the silliness in their latest spot for AHM called “In the Matrix.” You don’t need a headset of your own to watch the ridiculous mayhem, complete with shattered glass and a lot of strange looks.

It’s no surprise to us that Blink is behind the charming spot. After all, we worked with the production company last on this Cadbury “Trucks” ad, perfectly set with a Queen soundtrack for some catchy flavor.

There’s more to come by way of productions from Blink serviced by The Lift. Watch this space!