https://vimeo.com/90865601

@radical.media has a reputation for being top producers of memorable music videos, commercials and branded content. So naturally director Christopher Hutsul would follow suit with a sharp comedic wit and a visual sensibility that makes all his work highly watchable.

His work has won awards at the Cannes Lions and earned him jobs with the likes of IKEA, ING, Toyota, Nike, and beyond. Speaking of that work from ING, it’s a perfect reflection of the director’s sensibility: an absurdist humor that does a brand justice and is just thoroughly entertaining.

Well done, Christopher. Watch this space for more of that perfect wit (coming soon!).