ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Director profile: Ian Pons Jewell

It’s been quite a few years for Ian Pons Jewell. Between signing to one of the best production companies in the world, picking up a slew of awards, and besting himself on every next project, there’s always something happening with the young Berlin based director.

Besides joining our team at The Lift, Ian also signed on to work with our frequent collaborators at R E S E T Content in the United States for representation. Most recently, he has directed projects for Lexus out of Hamlet in Brussels and AOI Pro in Japan, and an awesome Toronto Maple Leafs spot out of Revolver.

Ian initially came up through some of the most dynamic music videos of the last decade. His films for Vince Staples, Naughty Boy ft. Sam Smith, Valentino Kahn (out of NION Tokyo & Robot, featured below) and Paolo Nutini quickly earned him acclaim and recognition among critics, fans, and award shows alike. In fact, in line with those roots, Ian will be serving as a judge this summer in the Finnish Music Video Contest at Oulu Music Video Festival, where he will also be holding a masterclass.

There’s lots of new and exciting work coming by way of Ian Pons Jewell, including his first project for R E S E T Content, shot locally with us in Mexico. Stay tuned.