The Lift Founder Avelino Rodriguez served on the 2021 AICP Awards Committee with the goal of incorporating the creative perspective of Mexico into the judging process. “It was an invitation from Ali Brown, who in 2020 was Chairperson of the AICP Awards” recalled Avelino. “She wanted to open this year’s committee to the world, recognizing that other producers, and in our case production services partners, had opinions that could add diversity to the Show.” Assessing the top creative advertisements of the year came with its own set of challenges for the committee, and we could not be more excited about their decisions.
We are proud to recognize the work of our amazing friends and collaborators who were rewarded for their efforts. After a year of hardship and difficult production conditions, these creators rose above expectations and created engaging and significant content for the world to see.
Congratulations to the following winners:
Prettybird
Beats by Dre – You Love me
Direction, Visual Style, Concept, Advertising Excellence / single commercial
Introvert – Little Simz
Music video
Smuggler
Apple – The Whole Working from Home Thing
Production & Performance
Montefiore – State of Gratitude
Licensed soundtrack or arrangement
Biscuit Filmworks & Revolver
Brawl Stars – Starr Park Reveal Campaign
Production Design
MJZ
Volvo – The Parents
Cinematography
Rone – Room With a View
Music Video
Hyundai – Little Angels
Performance
Chelsea
Procter & Gamble – Widen the Screen
Best new director / Cause
Pulse Films
Nike – You Can’t Stop Us
Editorial
John Lewis – Give a Little Love
Original music
Somesuch (In Collaboration with The Lift, Droga 5, Company Q, and Daniel Wolfe)
Hennessy VS – Maurice and The Black Bear School
Original Music
Reset
SquareSpace – Launch It
Sound Design
Epoch
Zillow – The Journey
Production Design & Visual Effects