One of the major challenges of any shoot is talent, whether it’s locking in the right brand ambassador or finding a diverse array of actors to populate your spot.
And one of the challenges that we find when entering into production services negotiations is casting. It would often be cost prohibitive to fly a whole cast and extras to Mexico for many of the shoots that come our way.
The good news is: you don’t have to do that. Our productions cast such a wide net that we are confident we can capture every gender, age, or nationality need that comes our way. Take for instance, our latest for FIFA, “Heroines,” directed by Yael Staav. We shot the entire thing in Mexico City, capturing four cities around the world in our hometown. Along with the extensive production design work we completed in order to make the spot successfully disguised as a myriad of nations, we captured women of all ages and creeds to give the spot the international feel that the FIFA brand commands.
In another more musically-inclined example, you have the video we produced for David Guetta’s “Play Hard.” With over 300 million views on YouTube, which features nearly ever demographic you can imagine (including even some impeccably-groomed dogs).
What we are saying is, don’t let your casting fears dissuade you from shooting in Mexico; we’ve got you covered!