Fashion films are notoriously moody and vague, while conveying dynamic visuals and brand experiences.

What that means for our friends at A+ and specifically director Danny Sangra, is that they were just asking to be parodied in the best way.

For Mercedes-Benz Fashion Week in Berlin, the brand enlisted fashion icon Justin O’Shea to deadpan the performance of a lifetime, taking to task the traditional fashion film format in this brilliant satire aptly titled “A Fistful of Wolves.”

Named AdWeek’s Ad of the Day, there’s no denying that amid the tomfoolery, there’s a through-line of beautifully shot-film, highlighting a truly stunning vehicle. Leave it to the master Danny Sangra to get us drooling over a product while we don’t even realize it because the content is so downright engaging.

Enjoy the spot above!