https://www.youtube.com/watch?v=y6wVOtKpclc

As we set our clocks back this past weekend and get ready for the winter to come, our friends Furlined are one step ahead of the game with their latest campaign for Carhartt, the premier American outerwear and workwear brand.

Directed by Douglas Avery, the 60-second commercial defines “rugged,” working against the most intense weather conditions with defining mantras like “you don’t trust the weatherman out here; you trust your gear” and “nobody ever built anything from inside a truck.” For those who outwork them all, there’s this ad for Carhartt.

You might recall that we collaborated with Furlined on “An Awesome Book of Love,” a short film adaptation of Dallas Clayton’s storybook. Cheers to our friends at Furlined for their continued great work!