https://vimeo.com/121690608

Rattling Stick director Sara Dunlop takes to the streets of London in a unique play on youth culture to benefit the TFL.

The #ThinkSlow campaign was aimed at highlighting road safety. As such, Sara’s branded film for M&C Saatchi gives a West Side Story spin to the Tortoise and the Hare fable familiar to so many. Masked hares and tortoises race through London streets with little regard for the traffic that surrounds them. The result enforces mindfulness over speed, reminding us all that sometimes it is better to just be the tortoise, not the hare.

Kudos goes to Sara Dunlop for her creative reinterpretation that resonates so strongly. Rattling Stick and Sara made the trek out to Mexico City for the first time this month with The Lift, and we’ll have two undisclosed projects to announce for that shortly. Stay tuned.