We welcomed Bullitt’s Diego Contreras back to Mexico to shoot an inspiring new brand film for Reebok.

The campaign is centered around humanity, with the new tagline “Be more human.” This film is one of a series that the brand is set to roll out in collaboration with Venables Bell & Partners that champions physicality and the human spirit, and showcases moments of challenge and dexterity.

The film marks our second with the director, who joined us in Mexico last year for a fun turn with Stoli. Like Stoli, we shot the spot in venues all around Mexico City. Check out these behind-the-scenes captures to see just how it came together.