Every year, shots sifts through the very best work from North and South America to compile the shortlist for their annual Americas show, and we’re honored to have five spots we collaborated on nominated in seven categories for the 2023 show.

Whether you tuned in for the football, Rihanna’s halftime show, or the all-star commercials, Sunday’s big game had something for everyone.

The Lift Producer Helena Medina discusses our long-form holiday collaboration with Coca-Cola and our friends at Prettybird.

The Lift Producer Pepe Aguirre and Yanga Casting Director Blanca Peña discuss how to build a visual world for a client, drawing on our latest work with Cigna Insurance.

In collaboration with our friends at Prettybird, Bose teamed up with Producer Cristina Barres and the rest of our family at The Lift and Yanga Casting to bring their complex vision to life.

The initiative has grown from humble beginnings into a momentous force of shared values, a cause worth fighting for, and hope.

Last week, the National Chamber of the Film Industry (Canacine) announced the appointment of our own Avelino Rodríguez

As the eldest wine brand in Latin America, Casa Madero has learned from hundreds of years of successes and failures how to craft the perfect sip.

Meet Mexican director, photographer, writer, and master of illusion Fernando Guisa - our new in-house director at The Lift.

Diana Kennedy spent her life documenting and sharing the regional food cultures of Mexico. The British-born cook and writer moved to Mexico with her husband in 1957 and fell in love with our country, where she lived until her recent passing on Sunday, July 24, 2022 at the age of 99.

Straight 8’s annual Shootout is a test of wit and creativity.

The bicycle-boom took over the world and maintained a strong hold in Mexico City which has only grown since bikes have become more accessible and affordable over the years.

From The Lift’s inception through today, we have worked to position Mexico City - and our country at large - as the epicenter of audiovisual production.

Bridging our passions for environmental preservation and the natural beauty and cultural richness of Mexico.

Italian director Francesco Calabrese is not the first to fall in love with Mexico. While working on a previous project, he became deeply connected to our country and those working in the audiovisual industry here and knew it was the perfect place to engage with other creatives.

Empowerment is at the core of our mission at The Lift. As we work towards our many goals, we are proud that the women on our team act as key components in building our future and shaping the film industry as a whole.