Our latest brings together the creative talents of Filip Nilsson + Tobias Bergman, and the team at La Doblevida for a new look at Toyota.

The local market spot showcases each of the vehicles on turnstiles until we meet our stylish hero, who demonstrates perhaps one of the lesser known wonders of your brand new Toyota – the fact that it smells fantastic any way and any where you want to test it.

We shot the campaign on a studio here in Mexico City, marking a continuation of our creative collaborations with Toyota (of which we have many and enjoy immensely), like this celebrated campaign. No stranger to working with automotive brands, you can see more of Filip’s local work here.