We’re revisiting some of our most epic shoots this month, and CPTM has to be near the top of that list.

Out of agency Publicis Mexico, the campaign for Mexico Tourism was helmed by @radical.media’s Dave Meyers across the entire country. Of the campaign, Meyers said: “I had a personal interest in this campaign. I had visited Mexico with preconceived notions. This time I was eager to experience the real Mexico, which is far from what we read in the press. It is a rich place, full of cultural beauty and wonderful people. Leading this campaign was a very enriching experience.”

The CPTM videos rolled out with several videos highlighting various regions of Mexico: Chiapas, Oaxaca, San Miguel, Puerto Vallarta, Mexico City, Yucatan, and Los Cabos. Entitled “Live it to believe it,” the videos reinforce Mexico as a unique destination in the world. A place worthy of being your number one place to go in 2016.

In the end, we accomplished what Meyers’ mission was, highlighting the cultural beauty and wonderful people of the country we call home. Check out the full campaign here.