Step into the math room with Los Perez in a new campaign from Pereira & O’Dell through Caviar for Fifth Third Bank.

It’s a silly spot that premiered on what other day but 5/3, and visualizes what “5/3” really is – 166.67%. What does this mean? Well, they are 166.67% better than the regional bank’s competition, with a unique name that will prove to be that much more memorable when complimented by the delightful, poppy narrative from Los Perez.

We shot the spot locally on stage here in Mexico City, a :60 second with a :30 for TV, and airs around the United States in locations where the bank is established, alongside radio, social, experiential marketing, and OOH. Check out our behind-the-scenes captures below and see more from Los Perez here.