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Knucklehead’s Joe Roman directs “Up” for Corona Light

Joe Roman’s spot for Corona Light keeps the party going all night long in Mexico City.

The spot shows stunning views of the Mexico City skyline as the group rides a glass elevator to the top of a skyscraper on Reforma Ave. The party continues on the stunning rooftop, setting the stage for the most glamorous celebration. From beginning to end, Corona Light is of course the drink of choice, fueling the dancing and mingling.

The project was the second collaboration between Knucklehead and The Lift and we were thrilled to have Joe Roman in Mexico City for this collaboration.