https://vimeo.com/249953266

Our first spot out of MC SAATCHI Mexico was an amazing creative endeavor spearheaded by Luis Aguer for Ballantine’s.

“Proud to be” was shot here in Mexico City celebrates the spirit of the whiskey brand, best helmed by Aguer, who has previously collaborated on spots with them. In his debut project with The Lift, he teamed with DoP Galo Olivares, famous for his recent work with Alfonso Cuaron, and art directors Simonne and Diego Tort.

The spot captures an energy singular to the fantastic alcohol and to Mexico City, and is a perfect way for us to kick of 2018. Cheers to Ballantine’s, Luis—who is a new addition to The Lift’s roster—and here’s to a fantastic year ahead.