We’ve all heard of waking up on the wrong side of the bed. Gabe Ibañez clarifies that cliche for Nescafé. Perhaps, it’s waking up without your cup of coffee that starts your day off on the wrong foot.

In this charming spot for the brand (our latest of three we’ve launched this month), “Wake up to a Better Day,” we are not only celebrating the delicious beverage, but also our first production with Gabe through The Lift. It seems only appropriate that we’d be working on a spot that’s all about kicking things off on the right foot for our first collaboration here in Mexico.

The narrative is delightful, so grab your Nescafé (spoiler alert: you’re going to need to brew some because the results may be chaotic if you don’t) and watch the story unfold in Gabe’s latest above! And while you’re at it, go behind-the-scenes of our first spot with Gabe through the exclusive gallery right here!