Over the past 11 years, The Lift’s graphic presence has changed dramatically. The design elements of our identity have always been tied to Mexico, what we see around us, and how we impact our environment, and as times have changed, so have we.

We’ve always been excited to diffuse our design across many elements. Every production we embark on has a t-shirt that goes along with, we’ve produced tote bags and posters, and various other collateral and digital elements over the years. A few years ago, our logo got a much-needed update, with a new website to match, bold colors, impactful icons, and a next stage to The Lift that has carried us into 2016 and beyond.

Flip through the galleries and see the inspiration and elements at work. Many of the pictures are from postcards we’ve printed over the years, still photography from our talented directors’ work, but you’ll also see a mix of collateral elements, t-shirts, and inspiration for what the Lift was, is, and will become.