An explosion of color characterizes this fun spot for Nissan, directed by Roi Ricci and shot in collaboration with Nunchaku from agency Terán / TBWA.

Celebrating Nissan’s bold colors and exciting variety of choices and inspired by the vivid radiance of Latin America, the spot is quite literally magnetic. A woman paints a saturated mural on the side of the building when she’s pulled back by an unseen force, as does a stylish man walking the street, and another hipster gentleman walking his domesticated pig, when they are all compelled towards the Nissan. With an explosion of color, they are in the driver’s side, driving through the metropolitan Buenos Aires area, as colors combust all around the cityscape.

The shoot was a colorful and fun one for us, and did we mention it includes a domesticated pig? Check out all of that in our behind the scenes captures below.