Yesterday’s Global Energy Race united people across the globe with the mission of promoting healthy, active lifestyles in the 70th anniversary run.

Congratulations to everyone who finished the ride! To celebrate you, we’ve got a brand new spot from Bimbo, directed by Carlos Cuarón, reaffirming Bimbo’s mission to support healthy, active lifestyles (with the perfect baked breakfast of course). Filled with vignettes of people in action, the commercial is sure to inspire you to work up an appetite, and then satiate yourself with Bimbo’s delicious baked goods.

The spot marks our second with Bimbo this season, with our earlier work with Rog Souza co-produced with Zola in Brazil premiering last week. The spot is also a continuation of Carlos’ amazing work with food brands including Nestle’s La Lechera from earlier this year.

Check out our behind-the-scenes below!