In case you missed it, Partizan’s Michel Gondry directed an invigorating campaign that gives a spirited and sexy face to nightlife for Bacardí.

We shot the spot locally, taking to city center for our outdoor vignettes before moving on to a soundstage. It’s the biggest campaign to date for the spirits brand, and one that was a fun challenge for our amazing crew. Check out the behind-the-scenes pics below and watch the full 60 second spot as well.