Our latest production service allowed us to throw a couple back with Park Pictures and talented director Christian Weber, for none other than Corona.

As part of their new “This is Living” global brand campaign, Corona and Wieden+Kennedy Amsterdam paired up to create a 60-second film called “Lime Ritual,” that takes us up close and personal with the signature Corona move (slice that lime and let it sink to the bottom of the bottle – take a sip and enjoy).

It’s a brilliantly moody spot for the brand, which ties in perfectly with their new brand positioning. As the Corona VP stated, “‘This is Living’ will celebrate the authentic, simple, and beautiful moments in life spent outside.”

It was a thrill for us to have Park Pictures and Christian Weber down here in Mexico to film the mesmerizing spot. After all, we are no strangers to the Corona brand, having co-produced our “Window Concert” spot for them last year featuring will.i.am, directed by Mathias Hovgaard out of Canadian production company Sequoia and agency Anomaly.