We are excited to return to one of our legacy brands, CPTM, often known as Mexico Tourism, with Leo Burnett México.

In 2013, we first teamed up with CPTM to produce the iconic “Live it to believe it” campaign, wherein we crafted stunning films alongside top directors in Riviera Nayarit, Chiapas, Mexico City, Los Cabos, Mérida, Oaxaca, and Guanajuato (watch the previous campaigns here).

Now, we’re pairing a great brand with one of our favorite locations to shoot, along with the very talented director Gabe Ibañez, for this advertising highlight. We first shot a service job in Acapulco back in 2005 with Epoch Films, and then returned for our own production with Filip Nilsson for the local market. It’s exciting to return to Acapulco not just as a destination to film, but to showcase its beauty in the name of Mexico Tourism.

Enjoy the spot above and our behind-the-scenes captures in the gallery below.