The Nissan Pathfinder is front-and-center in a new campaign for the local market from Gabe Ibañez.

From Terán/TBWA, the spot celebrates family and adventure and reaffirms Nissan’s overall campaign mantra of “innovation that excites.” We shot the spot locally in Valle de Bravo, Queretaro, and Sierra Gorda, as you may be able to tell from the beautiful terrain the Pathfinder navigates across. In keeping with the spirit of the spot which is all about discovery, one of our key challenges in this spot was to uncover and showcase places in Mexico that had never been filmed in before. See if you can recognize those locations in the spot above, and explore our behind-the-scenes gallery for an exclusive look at Gabe’s shoot.