In this business, there’s no advertising like Levi’s advertising, especially when it is at the hands of Rattling Stick’s masterful director, Sara Dunlop.

Shot in MXC, we had the rare experience of creating an advertisement that truly conveys a compelling story in a short amount of time. It might be a familiar scenario to many and fits right in line with Levi’s showcase of real stories under their carefully-crafted aesthetic. It’s one we’ve worked to hone for some time now, having produced a spot for Levi’s earlier this year that captures the excitement of youth culture. Now with “Beautiful Morning,” we explore a more intimate side of the brand, all lending itself to the authentic feel Levi’s strives so passionately to advocate.

Sara Dunlop was the perfect choice to direct the spot, having helmed films for the likes of HTC, McDonald’s, The Royal Navy and more that have earned her recognition from Cannes, D&AD, British Craft Awards, and beyond. She was named as one of Creativity’s Top 25 Directors to Watch and this spot for Levi’s should give a strong indication why!

Watch the latest from the world’s most celebrated denim brand above as well as our making-of video below.