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How to renew the biggest coffee brand in the world?

Introducing: The Nescafé Alarm Cap.

In 2014, Nescafe decided to renew its image. The Lift was part of this important milestone, working with Publicis in order to deliver a final product that would connect with Nescafe lovers, trendsetters and mayor celebrities.

This project fulfilled all expectations. It was well rounded with brand spirit, taste and supreme care for the details, just as the biggest coffee brand in the world would expect.

Here’s another case study we produced for Publicis in 2012.

We are really happy to share all the coverage obtained around the world with  this amazing idea:

Fast Company Co.CREATE & Co.DESIGN

adlatina.com

Isopixel

Haber

MINUTE COM

la RÉCLAME

CREATIVITY

TRENDHUNTER lifestyle

IMPRIMALIA 3D

personalize.

IQads

psfk

core77

Bloomberg Businessweek

creativa newsletter

DESIGN MAROC

EXAME.com

Single Serve Coffee

AMAP

adsoftheworld

QueEsGoogle.com

LA VEILLE MONSIEUR LOYAL

Emprendedores News

KAZAKH.TV

Merca 2.0

Revista NEO

TAGO art work

LA CRIATURA CREATIVA

taos

australian anthill

the think tank

elgolfo.info

una (pausa) para la publicidad

CoolestGadgets.com

L’ADN

übergizmo

EstiloBit

TechGames

Publik Pervert

Coloribus

ebizLatam.com

Marketing Interactive