If people aren’t laughing at your dreams, then they’re not big enough.

That’s the mantra behind the new commercial we serviced for Powerade, out of Wieden+Kennedy.

Directed by Wayne & Cam of the prestigious Portland-based agency, the spot was shot locally here in Mexico City. With the new positioning of “Just a kid from Mexico,” the spot takes on those who disparage the dreams of young athletes to motivate them to work harder. Young soccer players, grab a bottle of that electrolyte-rich Powerade and watch now.