Los Pérez bring their definitive style to the British supermarket chain with a new spot with creative out of Saatchi London out of Blink Productions.

“The Imaginarium” brings a Willy Wonka charm to life, at the fantastical location where Asda is producing all of its fantastic Christmas treats. Set against the Fleetwood Mac track “Don’t Stop,” the spot has all of the energy you want from holiday season, in just the perfect way that Los Pérez knows how to make it.

Among its many pieces of press coverage including these articles on AdWeek and Campaign, the campaign received five stars on David Reviews, writing: “The details here are well thought-out and executed, with gems including a reindeer on a hamster wheel powering a Christmas pudding machine and a gin cannon boozing up chocolates (many of us will yearn for one when relatives arrive for a Christmas visit… This film offers the kind of lighthearted escapism which we can all appreciate in the current climate, and feels decidedly modern while harking back to a retro, rosy vision of Christmas. Great fun from dynamic duo Los Pérez.”

Watch the spot above!